Moroccan communication of COVID crisis

Many successes and some necessary reframing

By Mohamed Benabid

In this policy note that IMIS devotes to the challenges of public crisis communication, Mohamed Benabid questions the Moroccan experience by putting into perspective the unprecedented context of the Covid 19 pandemic.

Through the analytical grid chosen, the author notably identifies a temporality in the strategy deployed as well as implicit narrative spaces which contribute to reinforcing the reach of messages to the population.

If the scope of the achievements as well as the originality of the approach are well underlined, the analysis suggests lines of reframing to perpetuate the effectiveness.